Exchange Later
A deferred-time exchange feature letting customers trade their old device after receiving the new one — built for convenience-first users.
Project Overview
A comprehensive redesign of Flipkart's product exchange process — introducing a deferred-time exchange feature that lets customers trade older devices later, after receiving their new purchase. The initiative targeted convenience-focused users with adoption rate as the primary success metric.
~20%
increase in adoption (12% → 32%)
75%
growth in devices traded (Dec 2022 – May 2023)
Mobile + Laptop
categories impacted
Outcome
A/B testing demonstrated clear improvement over the previous exchange experience. Full-scale rollout achieved approximately 20% increase in adoption. Success was attributed to visual improvements and the convenience factor of deferred exchange — giving users flexibility without friction.