Improving Exchange Offer Discoverability
Making exchange offers and affordability options easier to find on product pages across Mobile, Large Appliances & Electronics — surfaced through a rigorous A/B experiment.
Project Overview
Focused on enhancing the visibility of exchange offers and affordability on product pages for Mobile, Large Appliances & Electronics categories. UX study and usability sessions revealed major product insights that were later implemented in the broader exchange revamp.
~15%
adoption increase during test period
6 months
A/B test run (Jan – Jun 2023)
Exchange Opt-out
led to project relaunch via cross-team collaboration
Outcome
Users located exchange offers more readily with tested variants. The insights from this experiment directly fed into a broader Exchange Opt-out project relaunch, making this a foundational research piece for the exchange revamp at Flipkart.