Flipkart · Shipped · 2024

Brand/Model Swap at Doorstep

Solving for users who selected the wrong phone brand/model during exchange — preventing order cancellations while keeping Flipkart's device salvage operation intact.

Stakeholders Product, Business, Cross-functional teams & Engineering
Contribution Design, Storyboarding & System Rework
Org Flipkart B2B
Doorstep Exchange

Project Overview

This project focused on improving the doorstep CX of exchange, along with handling the experience at the frontend. It addressed scenarios where users made errors in selecting the brand and model of their old phone. In the benefit of the user not losing an order — and Flipkart not slowing down in salvaging old phones — this initiative became a necessary logistic.

June–Dec 2023 notable surge in old phone returns
All-for-all foundational step for Flipkart's exchange initiative
Minimal dev resolved errors through creative problem-solving

Outcome

Aligned with Flipkart's "All-for-all exchange" initiative as a foundational step. The solution resolved customer errors in exchange details with minimal development resources, preventing order drop-offs and keeping the salvage pipeline running smoothly.

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